Rebranding, Marketing & SEO, Ad Campaigns
Service: Rebranding, Marketing & SEO, Ad Campaigns
Industry: Landscaping Services
Working closely with the Plant Nativ team, created a clean, brand-centric website with the main goal in mind: Driving potential leads to book a FREE consultation. Our designers used imagery and carefully crafted tactics that would funnel users to information and desired Call to Actions.
Created collateral to increase awareness and drive lead generation offline. For example, designed yard signage that demonstrates how Plant Nativ’s services save homeowners money and energy in a clear, effective manner.
Created a newsletter that would share valuable content effectively, while also driving desired CTAS. Our designers used brand-centric design into the marketing funnel, like getting potential customers to the website.
Utilized Facebook ad geotargeting capabilities & other demographic characteristics to target homeowners who’d benefit from rebates; success in seeing over 5,000 click throughs to the website that resulted in all available rebates being used. 100% success rate. Facebook remarketing campaigns in order to recapture the target audience that may have looked at service and landed on website but hadn’t converted yet in order to further move people down the marketing funnel.
Collateral design included creation of marketing flyers in San Diego that would spread awareness of special deals and offerings by Plant Nativ. Using their critical understanding of the human brain, our design team used visual strategies to entice potential leads fast. (After all, how long do most people study a flyer before deciding on their interest? It has to share the information quickly in a hyper-relevant, aesthetically-conscious way.)
Marketing & SEO
Business planning and strategy became the foundation for our marketing efforts. The goal: Lead generation.
Our strategic research and targeting led us to continually reach and exceed the client’s goal: To get potential customers to sign up for FREE consultations and, in turn, reach increased sales. For example, used targeted Facebook Ads to connect with ideal audience and quickly achieve local leads. Also created content for social media channels that exuded brand values and enticed potential customers.